19 Projects & Achievements · 6 Companies · 9 Years
Not just the highlights. This is my entire body of work, from freelance client projects to building my own agency, plus the full articles behind a few of them.
Articles
The brand story behind Langgi's name and logo philosophy, from a subtle wordplay to a mark built around one simple rule: as simple as possible, but not simpler.
How a household-first GTM strategy, a local agent system, and a simple gamification loop turned 40 early users into a national #1 ranking.
How a single color, applied consistently across every touchpoint, helped turn a hospital visit into a calmer, more understandable experience.
How a mascot character and an affordable, well-packaged product turned a home-based rice business into a brand people feel connected to.
Full Index
Full Index
Competitive landscape audit & brand identity foundations, translating market gaps into distinct positioning.
ROI-based budget framework, balancing growth targets against marketing spend efficiency.
End-to-end market research, 'go' recommendation with a projected TAM of IDR 110B/year.
Weekly stock & sales tracking dashboard, cutting dead stock 20% in 6 months.
Digital growth strategy, lifting review volume 30% in 3 months.
Managed social media, website, and Google My Business, driving ~200 new followers/month in organic growth.
Managed strategic partnerships across 13 industry, community, academic, and insurance partners.
Monthly pricing strategy & 4+ large-scale events, lifting revenue 15%.
Led a cross-functional team across Back Office, Acquisition, Admission, Customer Service, and Executive.
5+ brand identities, 200+ content assets across 10+ clients.
Task-difficulty scoring system, lifting completion rate from 30% to 70% in 2 months.
Revenue grew 20% YoY, 70% cumulative over the 3.5-year run.
Retention & relationship-management strategy, cutting CAC 50% in 8 months.
Mentored startups on product development & market problem-solving.
Core brand identities for 2 business lines within 6 months, plus SpotQoe's Graphic Standard Manual v2.
Visual, photo, and video content strategy & production for SpotQoe, BusinessQoe, PrintQoe, Ofiskita.
Website UI/UX design, drawing 35 sign-ups.
Enforced corporate brand guidelines & communication materials nationwide.
Product photography, website content, and Google Ads visuals for 2 footwear brands.