Profile
Chandra Chrystian
Creative & Marketing Strategist
Jakarta, Indonesia
Profile
Creative & Marketing Strategist
Jakarta, Indonesia
Alumni of HATCH by Gerakan Nasional 1000 Startup Digital
About
I'm a creative and marketing strategist based in Jakarta. Nine years in, what I care about most is whether the work actually moves the needle, not just whether it looks good in a deck.
I started out in brand identity and content creation before taking charge of the business side of creative execution. I founded and ran my own creative agency for over three years (7 people, 10+ clients, 200+ content assets, 5+ brand identities built from scratch), and later led marketing operations for a 14-person hospital team, where I cut CAC in half by focusing on retention instead of ad spend alone.
My background is in Information Technology, which might sound unrelated until you realize most creative roadblocks are actually systems problems: workflow gaps, consistency, and decisions that need to hold up at scale. That's usually the part I end up solving.
Skills
Skillset
Software
Journey
Aug 2025 - Present
Brand audits & multi-year marketing strategy for freelance clients, new-business feasibility research, and retail analytics dashboards.
Oct 2023 - Mar 2025
Led the digital ecosystem, partnerships with 13 partners, and a 14-person marketing team; revenue +15% through pricing & event strategy.
Mar 2020 - Oct 2023
Founded & led a 7-person creative agency, 10+ clients, 5+ brand identities; CAC -50%, revenue +20% YoY.
Sep 2021 - Oct 2022
Built the brand and go-to-market strategy for a used-cooking-oil recycling startup from zero.
Dec 2017 - Oct 2019
Built brand identities for SpotQoe & PrintQoe, content strategy for 4 internal brands, and UI/UX design for Ofiskita Ideathon.
May 2016 - Dec 2017
Enforced corporate brand guidelines & produced communication materials at a national scale.
Mar 2015 - Apr 2016
Digital promotion campaigns & e-commerce operations (Magento) for 2 footwear brands, including product photography.
Education
Bachelor of Information Technology · 2010–2015
Volunteering
May 2021 - Sep 2023
Branding Mentor at the Hacksprint Program, part of Gerakan Nasional 1000 Startup Digital in Hub 3 (Batam and Kepulauan Riau), a national movement initiated by the Ministry of Communication and Informatics.
Oct 2022 - Nov 2022
Sprint mentor for a new startup, guiding the team through developing their sprint design.
Contact